FOUNDER AND DIRECTOR
Jack Sim is a leading social entrepreneur and sanitation advocate who broke the taboo around toilets by bringing the sanitation crisis to the global media spotlight. Known for his unique efforts in combining humour and serious facts to advocate for improved sanitation conditions globally, Sim has mobilized a global movement involving governments, policy makers, UN agencies, international civil society, thought leaders and activists to work together in addressing the sanitation crisis.
A highly successful businessman with over 20 years experience in entrepreneurship, Sim, at the age of 40, decided to devote the rest of his life to social work. In 1998, he established the Restroom Association of Singapore (RAS). This was soon followed with a global body on sanitation – the World Toilet Organization (WTO) in 2001. Today, WTO is a growing network of 235 organizations in 58 countries. Sim pioneered the creation of a game- changing social enterprise – SaniShop in 2008, a year designated by the United Nations as the International Year of Sanitation.
In 2011, Sim created another milestone for WTO and Singapore by being the first Singapore-based non-profit organization to create and implement a Clinton Global Initiative (CGI) commitment. In 2013, Sim worked with the Singapore Ministry of Foreign Affairs to table a resolution titled ‘Sanitation for All’ at the United Nations General Assembly to designate 19 November as an official UN World Toilet Day. On July 24 2013, the resolution was adopted by consensus and was co- sponsored to more than 100 countries. Sim has received worldwide recognition for his contributions to the field of social entrepreneurship and sanitation.
Calvin Chu is a Partner at Eden Strategy Institute, with responsibilities in thought leadership, strategy design, client servicing, mission delivery, and practice management. Before founding Eden, Calvin was Vice-President of Business and Strategy Development at the Singapore Exchange (SGX), and Business Group Director leading the Singapore office of a London-listed global consulting firm. He is Eden’s Practice Lead for the Financial Services sector.
Calvin specializes in the areas of growth and competitive strategy, innovation scouting and development, product launch and market entry, M&A and partnerships, scenario planning, and wargaming. He has advised over a hundred Fortune 500 clients in more than 20 countries, including prestigious organizations such as 3M, Canon, Coca-Cola, Covidien, Cummins, DBS Bank, etc.
He has been published in business titles such as Asian Banking & Finance, Asian Intellectual Property, Asia Pacific Biotech News, BusinessWeek, Harvard Business Review, the Star, the Straits Times, the Singapore Business Review, Today, and The Wall Street Journal. Calvin has also been invited to address international conferences such as the ASEAN Social Entrepreneurship Forum, the Asia-Pacific CFO Summit, Biomedical Business Conference (NUS & the Harvard Club of Singapore), etc.
Calvin is an Associate Lecturer in Strategy and Organization with the Royal Melbourne Institute of Technology, an iAdvisor with IE Singapore, an Executive Advisor at NUS Enterprise, and a Board Member of Conjunct Consulting, BioFourmis, and Rotary Club. Calvin was recognized as a NetImpact Change-maker in 2014 and inducted into the International Who’s Who of Professionals in 2009. Calvin graduated from the National University of Singapore majoring in Psychology and Political Science and holds an MBA from the University of Chicago.
Trudi Bishop is the director of her own consultancy, Bee Licensing, advising on product marketing strategies and brand licensing partnerships. While based in the United Kingdom, she spent 15 years working in pan-European and Asia Pacific roles as a Product Marketing executive for blue chip companies such as Callaway Golf, Cartamundi, and Leapfrog Toys.
She was voted as the top 100 women in toys and licensing four years running from 2014- 2017 by UK industry peers. Trudi has had numerous articles published in global magazines, Total Licensing and Toy News focussing on sustainability, the climate crisis and brand purpose driving awareness and change within the toy and licensing industries.
In 2020 Trudi trained as a Climate Reality Leader as part of Al Gore’s Climate Reality project generating awareness to the climate crisis and its potential solutions.
Trudi is now based in her home country of New Zealand where she has been appointed as a Committee Member on the Banks Peninsula Water Zone committee for Environment Canterbury.
Trudi has always been passionate about the environment, the interconnectedness of nature, and equality for all living beings. After meeting World Toilet Organization’s founder, Jack Sim, at a global Sustainability Conference in 2018, Trudi’s eyes were opened to the deep issues relating to 40% of the global population being without access to clean sanitation.
Understanding the relationship between clean sanitation, education, health, and the environment drives Trudi forward in all her passions.
Over 30 years of rich cross-cultural experience in advertising, marketing, consulting and learning across Asia. Having worked in 4 countries in Asia (India, Singapore, Vietnam, and the Philippines), has a strong knowledge of emerging markets coupled with a deep understanding of Asian consumers, branding, and business.
Built award-winning and highly effective marketing programs and helped transform brands as diverse as paints, mobile phones, and consumer durables.
Pioneered Digital Marketing initiatives and used consumer insights to build compelling brand differentiation. Thought leader in branding and marketing through spoken and written forums.
Built high performing teams across the region—in regional and local roles. Coached leaders to become the best versions of themselves Demonstrates a positive, can-do attitude (probably stems from the blood group—B positive!) and a hands-on work ethic.
One of Asia’s most experienced and highly awarded Creative leaders, with over 25 years’ experience in advertising and brand building across SEA and the Middle East. He has led agencies and teams creating big ideas across all disciplines. An avid trainer who conducts regular workshops on digital-readiness and unlocking creative potential.
Recognised at every major award show with over 30 Cannes Lions and the first Innovation and Product Cannes Lions for Singapore for the ” The Life Saving Dot”, which featured in TIME Magazine and BBC.
Voted Advertising Person of the Year, Singapore & Most Influential Creative Director, Singapore, and among the top ten creative leaders in Asia.
Delivered talks on Creativity to HSBC’s global team, to Google on “Advertising post-Covid” at HR conferences, the Singapore Institute of Management, NAFA Singapore and NUS Singapore.
William Sim is an entrepreneur with diverse business experiences. William is actively in Community and Social Services despite his busy schedule. He started in 1981, serving for 16 years in Resident’s Committee and Neighbourhood Committee. From 1997 to 2000, William was one of the first 47 appointed Council Member of the Tanjong Pagar Community Development Council for 2 Consecutive terms, involved in “Fund Raising” and taking care of “Senior Citizen”.
He currently serves as Advisor to SAFRA Entrepreneurs Club (website: www.safra.sg/sec). He is Honorary Patron of Nanyang Sim Clan Association and a Fellow member of the Singapore Institute of Purchasing and Materials Management (SIPMM). SIPMM is the organization that provides the monthly Purchasing Managers Index to the press for publication. He is now serving as 1st Deputy President of Singapore Numismatic Association under Peoples Association’s Hobby Club. He is the Honorary Director of Teochew Poit Ip Huay Kuan. He was Council Member of Singapore Heritage Society (SHS) for 10 years. SHS is an Institution of Public Character (IPC).