India Today Conclave 2014: India Today Conclave is India’s best-known global thought platform. Jack Sim’s attendance at the event and speech about projects in India paired with the help of the Bollywood actor Salman Khan, raised $150,000 USD and the donation of 40,000 toilets to a project in partnership with Care India. Attendees at the convention included national and regional media, and key decision makers.


Rotary International Convention: Jack Sim gave an inspiring speech on sanitation to 4,000 Rotarian leaders at the event in Sydney from 1st to 4th June 2014. As a result of the convention, Rotary has since supported a project in Cambodia.


World Toilet Organization started SaniShop, our sanitation social enterprise, in 2009. The market-based approach to sustainable sanitation empowers local communities to improve their health and wellbeing through access to sanitation, as well as improving livelihoods. SaniShop focusses on rural areas in developing countries where sanitation coverage is poor. Globally, of the 1 billion people that practice open defecation, 9 out of 10 live in rural areas. Currently SaniShop is operating in Cambodia and India, with a new project being launched in Mozambique.


The SaniShop business model empowers local entrepreneurs who drive demand in their community through sales and awareness events. Toilets are built and supplied by local masons who have undergone SaniShop production training. In 2014 SaniShop in Cambodia and India sold nearly 5,000 toilets.


The keys to the success of SaniShop’s social business model for sustainable sanitation are:

  • Social Marketing: successful sanitation marketing requires intervention at both household and community level. Village leaders and influencers are involved from the outset.
  • Opportunity: community sales events and door-door sales allow customers to have access to quality, affordable products, information, local masons and materials. In addition, sales agents provides after sale services.
  • Hassle Free: simplifying the process of buying a latrine by providing a one -stop shop for customers that includes delivery, saving them time and money.
  • Cutting out the middle man: We address supply chain issues and ensure affordability by making our own toilets, going straight to suppliers and buying in bulk.
  • Capacity building: providing training to local masons for the production of toilets, training of sales agents in sanitation awareness, conducting sales events and motivate behavioural change, as well as business skills.

SaniShop Combodia:

World Toilet Organization SaniShop Cambodia has been operating in several provinces in Cambodia since 2009. The current project is focussed in one province: Kampong Chhnang – about 90 km from Phnom Penh.

Cambodia has very high rates of open defecation and poor sanitation coverage. In rural areas, where SaniShop operates, 77 percent of people still lack improved sanitation and 69 percent practice open defecation.

In Cambodia, Sanishop is operated by World Toilet Organization. We employ a country manager, and 2 district managers, who oversee sales agents and masons that are trained by our SaniShop team.

In 2014 SaniShop Cambodia sold 1893 toilets, as well as 176 toilet superstructures.

As well as representing dignity, convenience, health and wellbeing, a new toilet is also often a source of pride to the families that buy a SaniShop toilet. And for entrepreneurs, toilet sales represent a chance to improve their own communities while improving their livelihood.


SaniShop India

Half of the Indian population – around 600 million people – still practices open defecation. The Indian Government launched a Swachh Bharat (Clean India) mission in 2014, committing to build 111 million toilets by 2019.

Building toilets in India doesn’t ensure that they will be used. A recent survey by the RICE institute found that 50 percent of households with a government built toilet still had at least one member that defecated in the open.

SaniShop’s model first drives demand while addressing supply with quality, affordable toilets – an approach that is key to seeing toilets utilised after they are installed.

In India, WTO partnered with local NGO eKutir to set up SaniShop at the end of 2011. Since then, eKutir has taken on a franchise model to increase the reach of the sanitation social enterprise, setting up SaniShop Hubs that are led by micro-entrepreneurs, who work directly with their customers to sell and distribute SaniShop’s products. In 2014 SaniShop India sold toilets to 3,000 households.


Sanishop Mozambique

Mozambique is in the top 10 countries in the world in terms of number of people defecating in the open. In addition there is huge inequality in access to sanitation. Nationally only 19 percent have access to improved sanitation, and in rural areas only around 6 percent of the population have improved sanitation. Open defecation rates nationally are around 40 percent, but among the rural poor – it’s 96 percent!

From 2014-2017, SaniShop Mozambique will be developed in the peri-urban areas of Maputo City. This project is being undertaken in collaboration with Mozambique-based NGO ESTAMOS, ACRA-CCS, and funded by the Italian Ministry of Foreign Affairs.

In 2014, WTO worked with our partners eKutir, along with ACRA-CCS to train our NGO partner in Mozambique ESTAMOS for the setting up of SaniShop, including two site visits to the project in Maputo.



Sustainable Sanitation in Siem Reap Province:

Inspired by the words of World Toilet Organization’s Founder, Jack Sim at their Annual Global Conference, the Rotarians of Marina City in Singapore decided to create a positive change in a community close to them through sustainable sanitation. The group chose to create an impact through a sanitation project in three Cambodian communities: the villages of Kanhchang Kuy, Yeang and Prey Yeang, in Siem Reap province. The project is being implemented by Sanishop Cambodia, in partnership with WTO, and the Rotarians.

The team has started to work with the local communities to install 200 toilets, and is training local communities on the importance of good hygiene, proper toilet usage and maintenance. SaniShop Cambodia is conducting crucial sanitation and hygiene awareness sessions with the communities. The project will be completed in 2015.


Floating School Toilet Project Cambodia:

WTO partnered with Wetland Works! (WW!), a social enterprise based in Cambodia, to address the issue of sewage disposal for the floating villages in Cambodia’s largest lake, Tonle Sap Lake, via a revolutionary floating latrine called the HandyPod. For the families and children living there, human waste is dumped into the same water source that they use to bathe, wash, cook, swim and drink because no toilets are available for use. There is also little awareness about the health hazards posed by poor sanitation habits in these communities. The first area of collaboration was to install the floating toilets and introduce sanitation and hygiene education in four floating schools at the Tonle Sap Lake. The project aimed at eliminating open defecation in the target schools by encouraging students to use hygienic toilets, improve sanitation and hygiene awareness in the schools and the communities at large, as well as driving demand for household toilets.


A StartSomeGood crowdfunding campaign was launched to seek funding for the school toilet project. 103 supporters dug deep to see the project become a reality with donations ranging between US$10 and US$1,000 – reaching just over US$16,000. Philanthropic foundation Transparent Fish Fund donated a further US$8,000 to top up the amount raised through the fundraising campaign, helping WTO and WW! to achieve the desired outcomes. As of December 2015, the WTO team undertook a site visit to the Tonle Sap Lake to conduct pre-feasibility studies for the floating toilet project, attended a Community-Led Total Sanitation (CLTS) triggering session at a floating village and conducted baseline assessment surveys. The beneficiary schools have been identified, and construction of the HandyPod systems and the delivery of hygiene awareness classes will commence in 2016.



At the 13th edition of India Today Conclave, WTO joined Care Today to support fundraising for its Clean Toilet Project. An estimated total of Rs 77.9 lakh (US$115,879) was raised to construct toilets for underprivileged women. Care Today Fund added additional resources to initiate construction of 700 household toilets at a total cost of Rs. 91 lakh (US$135,365).

WTO-Care Today Fund also established partnerships with Nageshwara Charitable Trust in Nagpur, Nanhi Chhaan foundation in Gurgaon, and Gram Vikas in Bhubaneswar and initiated construction of 700 toilets in rural areas in Ramtek, Solan, Amritsar and Mayurbhanj districts of four different States in India. As of June 2015, construction of 496 toilets is completed and the balance is in different stages of work.

Naanhi Chhaan constructed a total of 150 Toilets in Solan and Hamirpur in Himachal Pradesh and 50 toilets in Amritsar, Punjab. The project aims at empowering girls and women with greater access to education and employment and reduced rates of dropouts in the schools.

Nageshwara Charitable Trust in Nagpur is working in the tribal villages and constructed 275 toilets in 8 out of 10 village cluster of Paoni Gram panchayat in tribal dominated Ramtek block of Nagpur district. The project is a success and achieved open defecation free status for 3 villages namely Sitapur, Bothiya & Vanpaoni where all households have toilets and being used as well. The organisation is aiming to build another 225 that will help in achieving an open defecation free status in remaining villages.




WTO collaborated with the Lee Kuan Yew School of Public Policy (LKYSPP) to conduct two research-based studies on sanitation issues in selected districts of Andhra Pradesh. The purpose of the study is to support the state government in its efforts to improve rural sanitation. These studies will go on to form the basis of future policy design and behaviour change programmes in Andhra Pradesh.



CLEAN INDIA In October 2014, Narendra Modi, the Prime Minister of India, launched the Swachh Bharat (Clean India) Mission with a firm resolution to a ‘clean India’ by 2019. The initiative has a massive focus on toilet infrastructure—111 million toilets will be built by 2019. Prime Minister Modi has personally pushed for sanitation to be at the top of his administration’s agenda. \

A survey by The Research Institute for Compassionate Economics (RICE) found that many Indians still consider open defecation to part of a healthy and virtuous life and that more than 40 per cent of households with a working latrine still have at least one member who chooses to practice open defecation. WTO is working closely with its partners and various stakeholders in India to support the country’s commitment to ending the practice of open defecation.

Swachh Andhra Mission: Andhra Pradesh Government Andhra Pradesh (AP) is a state in the Southeastern coast of India, home to 84 million people and also one-sixth of the world population defecating in the open. It is geographically the 8th largest state and has the 10th largest population in India. Out of the total population, the rural surpasses the urban population by a huge margin at 70.4 per cent and 29.6 per cent respectively. According to a government survey, 6.8 million rural households are without toilets.

Aware of the reality on the ground, the AP Government formed the Swachh Andhra Corporation (SAC) to avoid bottlenecks and speed up the execution of the programme. WTO founder, Mr. Sim, has been appointed as the co–convener for the Swachh Andhra Mission alongside Dr. Kodela Siva Prasada Rao, Speaker Legislative Assembly, by Mr. Chandrababu Naidu, Chief Minister of the State.


In June 2015, WTO hosted delegates from Andhra Pradesh led by the Honourable Kodela Siva Prasada Rao, Speaker of Legislature, Andhra Pradesh, along with Sri B. Ramanjaneyulu, Commissioner, Panchayat Raj & Rural Development, Andhra Pradesh. The delegation also met with officials at the Singapore Ministry of Foreign Affairs and Mr Gopinath Pillai, Special Envoy to AP and Ambassador-at-Large, at the Institute of South Asian Studies, and visited Sri Srinivasa Perumal Temple, one of the oldest temples in Singapore, to interact with the Telugu diaspora in Singapore and seek their support.

Subsequently, Mr. Jack Sim and the WTO team were invited to Andhra Pradesh, and undertook three visits to AP to meet with Chief Minister N. Chandrababu Naidu, and senior government officials. In addition to conducting site visits to toilets constructed under the government programme, and advising the government on its approach to sanitation, WTO is working with the government on four areas of focus: 1) capacity building and education; 2) behaviour change and awareness activities; 3) low-cost technology and the supply chain; 4) sustainable financial models

WTO will continue to work closely with the Andhra Pradesh Government and SAC in 2016 to provide knowledge partnership, advise on a holistic approach to sanitation, identify partners, introduce pilot projects, and help to establish the state as a sanitation model of excellence.

World Toilet