With more than 25 years’ experience across the Asia Pacific & the Middle East, Ali has led creative teams across all disciplines from Digital to Shopper Marketing, integrating them to deliver work that impacted business results. He has worked with some of the biggest brands in the world like HSBC, Nokia, Unilever (Sunsilk & Knorr), Visa, P&G (Pantene & Gillette), Qatar Airways, Nestle (Kit Kat), GSK, Lego, Pizza Hut and KFC.
In 2010 he took up the role of Chief Creative Officer at Grey where for nine years he led teams regionally across SEA, the Middle East, and Africa. In this time Grey Singapore was named Global Health Agency of the year, and also Agency of the Year and Digital Agency of the Year in Singapore.
His work “The Life Saving Dot “gave the agency and Singapore its first Innovation and Product Cannes Lions and two Grand Prix at Spikes Asia. It was also voted as one of the 100 innovations that could change the world.
Ali has been recognized among the most influential Creative people in Asia and was voted Advertising Professional of the Year in Singapore. His work has been recognized at Cannes Lions, D&AD, One Show, Clios, and Effies.
In his free time, Ali does his best to give back to the industry. He has given talks on Creativity, run workshops, and has been a judge at all major award shows including Cannes, which he has judged three times. Currently, he is based in Indonesia as the Chief Creative Officer, Publicis Groupe.
Dr. Swee Cheng Yap
Dr. Swee Cheng Yap served in a Government Statutory Board as a Researcher, Project Leader, Safety Head, and Mentor for two decades since 1991. She has been an active volunteer with the seniors from young. She further pursued a Master of Social Science in Professional Counselling and an Advanced Certificate in Training and Assessment to be a qualified bilingual trainer and counsellor for the seniors.
She completed a Ph.D. (Sept 1987 – Oct 1991) from the Loughborough University of Technology, UK (Sept 1987 – Oct 1991).
She has completed a bilingual book “The Stories of our Pioneers – An Extraordinary Ordinary Story” in 2015 to celebrate the everyday pioneers in Singapore. It has been selected as one of the “15 things about SG50 we will remember” by Straits Times in December 2015.
In the past, she has volunteered and worked in various capacities in the non-profit sector and has contributed actively through strategic planning and training. She is now working as a freelance service provider on projects related to seniors, mentor the needy individuals in the areas of aging-in-place, aging successfully with proper planning through the holistic services and solutions provided for them.
Over 30 years of rich cross-cultural experience in advertising, marketing, consulting and learning across Asia. Having worked in 4 countries in Asia (India, Singapore, Vietnam, and the Philippines), has a strong knowledge of emerging markets coupled with a deep understanding of Asian consumers, branding, and business.
Built award-winning and highly effective marketing programs and helped transform brands as diverse as paints, mobile phones, and consumer durables.
Pioneered Digital Marketing initiatives and used consumer insights to build compelling brand differentiation. Thought leader in branding and marketing through spoken and written forums.
Built high performing teams across the region—in regional and local roles. Coached leaders to become the best versions of themselves Demonstrates a positive, can-do attitude (probably stems from the blood group—B positive!) and a hands-on work ethic.