Vision & Approach
Instead of seeing 2.5 billion toilet-less as underprivileged and helpless people, WTO visualizes 2.5 billion of potential customers demanding safe and affordable toilets. WTO is driving a market-based approach to address the dysfunctional sanitation market for the poor.
Dependence on donations is not enough to address the problem of such vast magnitude and scale. Further, toilet promotion on health reasons has not motivated poor to invest in toilets. WTO aims to emotionally connect with poor by branding toilets as status symbol and an object of desire. WTO is building an efficient market infrastructure wherein poor demands and there are products and services available to service them.
An alternative and a radical approach to accelerate accomplishing the Millennium Development Goal (MDG) target to reduce by half the proportion of the 2.5 billion people without access to basic sanitation by 2015.
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